Why AI Adoption Fails Without Behavior Change: IMA Worldwide’s AIM-Driven Approach
Durham, United States – July 1, 2026 / IMA Worldwide /
DURHAM, N.C., June 29, 2026. IMA Worldwide applies its Accelerating Implementation Methodology, known as AIM, to a problem more enterprises are running into: AI tools that get deployed but never adopted. Through AI change management consulting and an AI Readiness Assessment, both grounded in AIM, the firm helps enterprise organizations diagnose where adoption stalls at the human and organizational level rather than at the technology layer.Why AI Installations Stall Before They DeliverEnterprise AI projects frequently encounter a common pattern: the technology performs as specified, yet adoption across the workforce falls short of projections. IMA Worldwide draws on AIM to diagnose the behavioral and organizational factors that interrupt implementation before they compound into larger cost exposure.IMA Worldwide was founded in 1989. AIM was created by Don Harrison at IMA Worldwide. The methodology is built on more than 40 years of implementation field research. Rather than functioning as a general checklist, AIM operates as a diagnostic instrument, identifying the specific points at which adoption stalls so enterprise change leaders can direct interventions precisely where they are needed.”Most organizations treat AI rollout as a technology deployment problem, and then they are surprised when the people side does not follow,” said Ann Marvin, Chief of AI Tools at IMA Worldwide. “AIM gives us a structured way to show enterprise clients exactly where the behavioral friction is occurring, so they are not guessing at interventions after costs have already grown.”What the AI Readiness Assessment MeasuresThe AI Readiness Assessment is a structured diagnostic grounded in the AIM framework. It evaluates organizational conditions before and during AI deployment, identifying where change capacity, sponsorship alignment and workforce readiness fall below the threshold required to sustain adoption. The assessment surfaces these gaps early, giving change leaders a factual basis for prioritizing action rather than responding after problems show up in performance data.IMA Worldwide’s position is that human behavioral adoption, not the capability of the technology itself, is the primary variable that determines whether an AI investment delivers measurable results or stays underused.AIM as a Diagnostic Framework for ConsultingThe AIM framework scores organizations across the conditions that research associates with successful or unsuccessful implementation. Those scores direct the focus of change management consulting engagements, so interventions are tied to diagnosed gaps rather than applied uniformly. For enterprise change leaders managing complex AI programs, consulting work is sequenced and targeted rather than spread evenly across the organization.About IMA WorldwideIMA Worldwide is a change management firm founded in 1989. The firm develops and applies the Accelerating Implementation Methodology, a diagnostic framework created by Don Harrison and built on more than 40 years of implementation field research. IMA Worldwide provides AI change management consulting and AI Readiness Assessment services to enterprise organizations navigating the behavioral and organizational dimensions of AI adoption. Ann Marvin, Chief of AI Tools at IMA Worldwide, leads the firm’s applied AI change practice.Learn more about IMA Worldwide’s AI change management resources.Media ContactIMA WorldwideAnn Marvin, Chief of AI ToolsEmail: [add media contact email]Phone: +1-513-689-3381Website: imaworldwide.com###
Contact Information:
IMA Worldwide
US
Durham, NC 27703
United States
Ann Marvin
+1-513-689-3381
https://imaworldwide.com
